Why my 9 year old dog should manage your social media

  1. He’s well-rested. There’s something to be said for living a dog’s life. Social media content management requires round the clock management and monitoring. Due to his sleep schedule of two hours on and two hours off, his response time is faster than most brands are able to execute.
  1. He understands commands. Most of the time. Don’t get me wrong…he has a mind of his own when bacon is involved, but for the most part, his behavior can be controlled with a firm voice and the evil eye. This is a must for anyone supervising social media managers.
  1. Rewards are simple. When Otis completes a task, such as relieving himself outside, or retiring for the night to his room, he doesn’t expect the world to be handed to him. Nor does he expect to be promoted immediately. All he wants is a pat on the head and a good boy…and he wakes up with a wag in his tail and pep in his step – eager to do it all over again, day after day.
  1. He has no thumbs – therefore it makes posting to a wrong account or posting inappropriate content difficult. In fact, any kind of post is difficult for the same reason, but he’s stubborn and doesn’t give up. I like that in a social media manager.
  1. He’s a rescue… which automatically makes him extra special. The first year and a half of his life, he lived in a kennel in Texas, until finally his owners made the right decision to give him up. The lessons he learned in that kennel serve him well, such as listening, never giving up hope and adaptation. Once he joined our household, it was as if he’d been a part of our team – our family – his whole life.
  1. Social media isn’t new to him. He grew up with it. Countless pictures and video of him exist on Friendster, MySpace, Tumblr and Facebook, to name a few. However, if you’re counting in dog years, then nevermind.
  1.  He understands business. And pop culture. After all, he spends countless hours in front of a television (awake and asleep). Certainly he’s absorbed information and is able to allay that into a strategic communications strategy. It’s just social media, right?



A punter. We drafted a punter.

Seems to me the Jaguars should be more concerned with scoring, yet, Gene Smith and Mike Mularkey have conceded that field position is our best offense. Put the focus on scoring in the red zone, and any decent punter will be enough to give you solid field position a few times a game. That’s the goal right? To NOT punt?

And don’t even get me started on the “best available player” theory.

Sigh. I’ll still be rockin’ section 223 though…..just with a little more Anger than I anticipated.